Examining Self-Efficacy and Continuance Intention in Fintech: An Empirical Study Using ECT-IS and Self-Efficacy Theory

Abstract

The primary objective of this research is to improve theoretical comprehension and pinpoint crucial variables that influence fintech continuance intention by adopting an expectation confirmation model in conjunction with self-efficacy theory. To achieve this, data from 324 fintech users is examined by using structural equation modeling. The study finds that both financial and technological self-efficacy, as well as confirmation, significantly impact perceived usefulness. Moreover, it is discovered that financial and technological self-efficacy exert direct and indirect effects on perceived usefulness through confirmation. In addition, satisfaction and perceived ease of use demonstrate positive correlations with perceived usefulness and confirmation. Furthermore, perceived usefulness, satisfaction, and perceived ease of use all have positive effects on fintech continuance intentions. This study adds to the literature by investigating the influence of domain-specific self-efficacy on fintech continuance intention and incorporating mediating factors such as perceived usefulness, perceived ease of use, satisfaction, and confirmation. The research differentiates between financial and technological selfefficacy and elucidates their relationship with continued intentions. The findings have practical implications for understanding users' fintech continuance intentions, emphasizing the importance of integrating self-efficacy theory and the ECT-IS model in the financial sector.