Corporate Environmental Ethics: Catalyst for Green Innovation and Business Performance in Pakistan's Healthcare Manufacturing Sector

Abstract

This empirical study investigates the intricate relationships between corporate environmental ethics, green innovation, and business performance within Pakistan's healthcare manufacturing sector. Utilizing survey data from 30 manufacturing firms, the research examines how green innovation impacts financial and environmental performance, with a specific focus on the mediating role of corporate environmental ethics. Furthermore, the study explores the moderating influence of environmental uncertainty on the relationship between green innovation and success in economic and environmental domains. Results indicate that robust corporate environmental ethics significantly enhance environmental performance, while green innovation coupled with such ethics contributes positively to economic performance. Moreover, environmental uncertainty moderates the effects of green innovation on both economic and environmental performance outcomes. These findings offer valuable insights for decision-makers aiming to navigate the complexities of sustainable business practices, particularly within the context of Pakistan's healthcare manufacturing sector.