Navigating the Green Horizon: The Interplay of Green Innovation and Green Human Resource Strategies in Driving Sustainable Organizational Performance

Abstract

Nowadays firms are focusing on “going green” to protect the environment and achieve sustainable growth. Sustainable performance has become an area of interest when considering other corporate, economic, and financial goals. The goal of this investigation is to examine the impact of green human resources management (GHRM) practices on sustainable performance, with the mediating role of green innovation. Data were collected from 333 managers through online survey-based questionnaires and analyzed using SPSS and AMOS. The results show that green hiring, training, and motivation are positively and significantly associated with sustainable performance. Green innovation positively and significantly mediates the relationship between green hiring, green training, green motivation, and sustainable performance, while it is insignificant between practice management and sustainable performance. Finding recommended that firms executives balance sustainable performance with GHRM practices and policies to foster green processes and product innovation. Furthermore, GHRM practices represent the organization's strategic plan for sustainable prevention, enabling workers to exhibit environmentally friendly work habits that reduce pollution.